I don’t know Steven (Ed the sock) but I do know he was just absolutely fucked over by his former employer and TikTok.
Steven Kerzner is the man behind the sock. Like him or not, he was bigger than the Prime Minister in the ’90s and early 2000s. Kerzner was a mean-spirited, cigar-smoking sock puppet VJ on Much Music and he’s been trying to rebuild and rebrand a Much Music-related online hub complete with his own VJ’s called NewMusicNation.ca.
He’s been selling the shit out of anything he can to raise $ to put it together and just like that, Bell and TikTok just fucked the poor guy over.
Our friends at @sunriserecords have been supporters of #NewMusicNation behind the scenes, which is great because it’s where I get all my vinyl & DVDs. And a cool Superman doormat! #realrecordstores pic.twitter.com/5wsYJs4zYN
— Ed the Sock (@EdtheSock) May 28, 2021
The problem Kerzner is going to have is he was kind of squatting on the Much Music concept with his New Music Nation and Much Music is owned by Bell so they can basically do what they want with the logo and whatever is left of it.
Moving it to TikTok is brilliant because Much was for kids with ADHD but what the fuck is Ed the Sock supposed to do now, HUH? He’s been curating this business plan for a long time and now it’s been relegated to knockoff status.
The question is, does The Sock have grounds to sue Much for stealing the idea from him after going to them with it 3 months ago. If Bell told Kerzner they had no desire to bring back Much Music only to bogie the whole concept, then Kerzner might have a case.
I’d actually love to talk to ed about the timing and his interpretation of Bell’s latest skeevy move. If it’s true it’s actually totally fucking pathetic and I legit feel for the guy/sock.
And Bradford Howe. I always felt sorry for him Also Bill Welychka. Him too.