I don’t know why I’m LOVING the slow burn which is the canceling of Craig And Marc Kielburger but I can’t get enough of this mess.
On top of paying private investigators to tail reporters, dishing out 500k in charity donations to Margaret Trudeau, you can add
National Post: At least 180 workers were paid to manipulate Google’s search algorithm to promote positive stories on WE Charity and co-founder Craig Kielburger in 2018 and 2019, though who hired them is unclear.
According to three experts, the Google manipulation campaign that was used to boost the visibility of two positive stories about WE, while burying any potential negative coverage, is “highly unethical.”
In two different micro job offers posted to Microworkers.com and provided to National Post by digital strategy consultant Alexander Thorburn-Winsor, an anonymous emp loyer offered on each occasion to pay at least 90 different workers between $0.15 and $0.18 to try to manipulate Google search results in WE’s favour.
Micro jobs are small tasks posted online that generally take a few minutes to complete and pay anywhere between a few cents to a few dollars. Based on the information on the Microworkers.com, both the aforementioned job offers were completed.
In a first posting that appeared in late December 2018, the anonymous employer — identified only as “Member_757096” — asked the worker to search for “Craig Kielburger” on Google.
The person then had to click on a Toronto Star article about a $30-million investment by WE to “build a high-tech facility boasting a slate of programs geared toward grooming the fledgling concepts of socially conscious young entrepreneurs.”
In the second posting on May 2019 by the same anonymous employer, workers had to Google “Criag Kielburger + CNN” and click on the link to a March 2019 open letter penned on CNN.com by Craig Kielburger titled “How young people can help to end child labor”.
In both cases, the worker had to spend one minute on the page, then click on one of the links in the stories and submit that URL as proof the job was done in order to receive their payment. The postings say the job takes up to three minutes.
According to Thorburn-Winsor, the goal of these steps is to trick Google’s algorithm into thinking the content is particularly of interest to users, thus ranking it higher and higher in future search results.
To Robert Burko, CEO of digital marketing agency Elite Digital, paying people to falsely manipulate Google search results is akin to paying for fake positive reviews on a product or buying views to promote an online video.
“This is highly unethical,” Burko said in an interview. “This is doing something bad. This is violating the terms of service of any site that they’re interacting with. As a veteran in the industry, I frown on all of this.”
Maryam Golabgir, president of Digital Marketing Experts, says the practice is both unethical and “unfortunately” common, but that organizations that use it often get caught.
Click rigging. That’s called click rigging and it’s usually reserved for overseas click rigging farms that get paid pennies on the dollar in an attempt to have certain posts rank higher than others for the purpose of visibility and leads to generate revenue. It’s also how porn hub, conspiracy sites, and digital frauds generate traffic and perpetuate fake news.
Basically the Kielburgers engaged in digital manipulation of news about them depending on how negative or positive the news was.
Negative stories would get pushed down and positive stories used to curry reputational and financial favor we promoted non organically which says to anyone in the digital game, The Kultburger brothers are both 100% full of digital shit.
The national post from Microworkers.com probably won’t go over well.
Major sponsors and WE Charites top donors who bought into ‘WE’ based on numbers and fraudulent stories put forward to curate the Kultburgers narrative in an effort to keep donations flowing into their cash strapped organization won’t be pleased. LOL.
Every receipt leads back to these two weirdos and we’re scratching the surface of their bullshit smoke and mirrors scheme.
My love of Schadenfreude where charity scams under the guise of feeding hungry kids are concerned is orgasmic and this Kultburger high wire act has the makings Shadenfruede orgy so sit back and enjoy it with me.
Being a karma whore is more satisfying than you think.
Greasy little fuckers.