Today, we finalized a deal to sell 25% of Deanblundell.com. I can’t tell you who yet but you’ll shit your pants when the press release comes out. I might too.
It’s a progressive partnership based on building DeanBlundell.com into an unfettered honest network of like-minded content providers to drive people into an ecosystem. An irreverent, honest ecosystem where we don’t push any corporate message. All I give a shit about is driving content. We are going to provide you with the best on-demand content from people who aren’t full of shit or named Bruce Arthur (Bruce. I’m not gonna lie. I did pretty good today;) who hate turning on the radio in the morning and TV at night.
I built this entire model for Radio to prove to the best content from a digital first perspective on multiple access points brings you unlimited streams of non-traditional revenue in a dying industry. I talked to most of the people who run radio across this country and they all said the following:
‘We love it but can you do a hip hop show?”
‘I’d do this but I’m probably getting fired so I’m not pushing anything uphill”
“We’re just going to repackage our morning show and put it on FB”
“I don’t get it”
“If we re-hire you, you have to be the Grand Marshall of the pride parade (that was the guy from the Edge)’
“We need your reputation to marinate”
So I built it with my friends.
I asked Daren Millard and Matthew Barnaby to start a podcast network with me and they did. For free. Until today.
We’ve had millions of page views, hundreds of thousands of podcast downloads and reached critical mass, creating a viable and profitable media company/podcast network.
None of this happens without the selflessness and trust of everyone who bought into this idea enough to give us their time so now we get to pay them. It’s fucking wild.
Over the next two weeks, we have some work to do but will hopefully be able to announce the details in the next 14 days, however, we’re hiring and we’ll tell you who we’re looking for very soon. All our bloggers are staying and I’ve already emailed them but they’ll like to read that. I would.
Thank you for reading, watching, or listening to our stuff. I dick around a lot but I’m so humbled by this. Yes, it means I get to do what I want (again, hilarious) but it means I get to be a better version of who I was before with a group of people I fucking love being with every day who want to disrupt two different industries.
Daren and I will break down what it all means Tuesday in the Pod.
I’m going to bed because I have to get up tomorrow and be me.
But, thank you. Honestly. Thank you.