SoundOff Podcast

SoundOff Podcast
Episode: 338
  Jan 25, 2023   00:40:54

Adam Seaborn: Why Sports Podcasts Work

Adam Seaborn is a sports media analyst and head of partnerships at Playmaker Capital. Last year, the Nation Network was purchased for $15 million and perhaps a few eyebrows went up. By 2023 standards, it appears to be a bargain given the dissolution of notable sports radio properties that have disappeared in markets like Calgary, Vancouver, Hamilton and Winnipeg. Of note, Maryann Turke who ran Bell for a number of years, and also worked at the NFL is the company's board director. This is a sector of the content economy that has value with a long runway for growth.

In this episode, you will pick up a few best practices on how to make your sports podcast flourish, what the numbers say between both traditional and digital media, and how we count all this in order to sell it to advertisers. Please Follow Adam on Twitter... he's a good follow.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

A transcript for this episode is available here.

See Privacy Policy at and California Privacy Notice at