The Insurance Podcast

The Insurance Podcast
Episode: 170
  Nov 25, 2022   00:38:07

Rebranding with purpose: Introducing Sandbox

Rebranding is never easy but when it's driven by the need to grow with purpose it becomes harder. Shelley Willick, President and CEO of SMI, Sandbox Mutual Insurance shares the journey and how the name becomes part of the company philosophy and purpose. Learn about how Sandbox determined what their purpose and goals for the future are and how they rebuilt the brand to match the longterm vision of the company.

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