This week, my guests are a 3 piece from Winnipeg called Ex-Omerta. Scott on drums and vocals, Dale on guitar and Spencer on Bass. Their self titled debut came out in 2019 and holds strong from front to back.
When I was programming a rock station, I came across their single “No Problem” (The song that starts this podcast) and loved it. Yes, there is a bit of a similarity to Royal Blood’s “Lights Out”, but as a programmer, it was an instant YES as soon as I heard it.
Something that’s becoming a bigger challenge to terrestrial radio is the CanCon mandate. For most stations in Canada, the requirement is that 35% of the music you broadcast, is Canadian. But it isn’t the regulation that’s the challenge, it’s the approach from most radio stations.
Most, will hit their target with their gold categories. Old, tried, tested and “familiar songs”. In the case of the station that I was programming in Ottawa, we were required to play 40% CanCon. I didn’t find it a burden because I sought out new Canadian artists (like Ex-Omerta) and local artists to hit that 40%. The listeners loved it, as did the bands and it made the station unique. Win, win, win. (no comment as to what’s going on there now)
This subject (programming philosophy), came up with the legendary David Marsden last week. The value of introducing new music to people. Right now, in Canada there are networks of rock stations in that don’t even play ANY new music. That’s just bad for Rock. If you’re not creating new stars, what are you going to play in 5 years?? Smoke on the Water again?? cool
Back to Ex-Omerta, their debut record has been out a while now, and there’s an acoustic version of some songs in a series they’ve called “Second Take”. But, if you dig riff-groovy hard rock… and you’re discovering this band for the first time, that’s really the goal of DTTB
DTTB Ep.46 – Ex-Omerta (audio podcast)